ITZEL FERNANDEZ

CREATIVE DIRECTOR & CINEMATOGRAPHER

WATCH SHOWREEL

ABOUT ME

I don’t just shoot; I shape narratives. As a Creative Director, I craft powerful visual campaigns that bring brands to life through a strategic blend of cinematography, photography, and storytelling. From concept to execution, I oversee the creative vision to ensure every frame resonates and drives impact.

HOW I BRING BRANDS TO LIFE

Every brand has a story—my job is to bring it to life. Whether you need a full-scale creative campaign or just one powerful video, I blend storytelling, strategy, and execution to create visuals that connect and convert.

01 DISCOVER

It sets your company apart in a competitive market and conveys your unique value proposition.

02 DIRECT

I develop the concept, oversee production, and ensure your story is told with impact.

03 CREATE

From cinematic video to bold photography, I bring your vision to life with a cohesive visual identity.

04 ENGAGE

Post-production, marketing strategy, and final delivery to ensure your content is ready to shine.

SERVICES

CREATIVE DIRECTION & STRATEGY

Ideal for businesses, entrepreneurs, or agencies looking for a cohesive visual identity.

VIDEO & PHOTO PRODUCTION

From brand story videos to commercials and high-quality photography, I create visuals that connect, engage, and convert.

POST- PRODUCTION & OPTIMIZATION

From editing to final delivery, I ensure your visuals are not only perfect but optimized for all platforms.

FEATURED PROJECT 1

Gluggler | The Future of Liquor Shopping

Revolutionizing the way people buy beer, wine, and spirits in a fully digital space.

  • Created How-To Videos to guide users through their virtual shopping experience.
  • Developed Influencer Collaborations to boost brand awareness.
  • Produced Product Videos featuring cocktail recipes and promotions.
  • Brought the brand to life by animating the Gluggler logo for video openers and motion branding.

PROJECT 2

WATCH FULL BRAND STORY VIDEO

Rabun Homes | A Legacy in the Mountains

Bringing a family’s 200-year history to life through film.

  • Crafted a Brand Story Video that captures Sarah Gillespie’s deep roots in Rabun County.
  • Shot on-location with a dedicated crew, including drone operator & sound mixer.
  • Highlighted the scenic beauty & lifestyle of the area, tying it to Sarah’s expertise.
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PROJECT 3

Zukushi Club | The Art of Movement

A jiu-jitsu gym’s energy, captured in motion.

  • Produced Website Promo Video showcasing training, technique, and community.
  • Shot Social Media Reels that immerses viewers in the fast-paced, high-energy world of Zukushi.
  • Highlighted the dedication & culture of the gym in a way that resonates with martial artists.
You’ve seen the work, you know the impact. Now, let’s craft something powerful together. Whether you need a brand-defining video, a high-impact campaign, or a full creative strategy, I’m here to make it happen. Let’s bring your vision to life
START YOUR PROJECT

Tell me about your project

I’m here to help. Let’s start a conversation and explore how we can work together to create something extraordinary.