ITZEL FERNANDEZ

CREATIVE DIRECTOR & CINEMATOGRAPHER BASED IN ATLANTA

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ABOUT ME

I’m Itzel Fernandez, a storyteller at heart. Born in Mexico, raised in NYC, and now rooted in Atlanta, I bring cultural depth and cinematic craft to every frame. From branded content to documentaries and narrative films, I create visuals with honesty, grit, and beauty.
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HOW I WORK

Every brand has a story— my job is to bring it to life. I blend storytelling, strategy, and execution to craft visuals that connect and convert. From concept to final cut, I make sure your story looks beautiful and feels true.

01 DISCOVER

We start with clarity: learning your brand, goals, and audience.

02 DEVELOP

I shape a visual strategy and story that aligns with your message.

03 DIRECT

On set, I lead the creative with intention/ whether solo or full crew.

04 DELIVER

From edit to final cut, I craft visuals that resonate and drive impact.

SERVICES

COMMERCIAL & DOCUMENTARY

Creative Direction + Cinematography for agencies, production companies & brands. From concept to execution, I design visual campaigns and vérité-style docs that move audiences. I’m not just behind the camera — I shape the narrative, aesthetic, and emotional core of the project.

NARRATIVE & SHORT FILM

Director, DP, or Camera Operator for short narrative films & creative projects. I bring intention and emotion to the screen, grounded in years of on-set experience and a deep respect for story. My work blends raw realism with cinematic polish, balancing both creative vision and execution.

BRAND STORY CONTENT

Cinematic brand storytelling for entrepreneurs & purpose-driven businesses. Packages include brand story films, lifestyle photography, product visuals & social-ready reels.

My approach bridges agency-level creative direction with hands-on production, giving brands work that feels elevated and unforgettable.

FEATURED WORK

La Santeria Short Film (Trailer)

Director of Photography
Currently on the festival circuit: Official Selection of Lift-Off Global Network New York 2025, Atlanta Underground Film Festival, Etheria Film Festival

→ Mystical Narrative / Experimental Short

Naturaleza Interna | A Fashion Film

Video Director, Editor, Producer
→ Commercial Short / Poetry-Driven Visual Film

Rabun Homes | More than a Realtor

Director, DP, Editor
Brand video for a small business in North Georgia rooted in story
→ Small Business / Brand Storytelling

Gluggler | The Future of Liquor Shopping

Director of Photography
Cocktail-making visual featuring DeLeón Tequila. Sleek, product-driven visuals with a premium lifestyle edge.
→ Commercial / Beverage Product

WHO I WORK WITH

FILMMAKERS

Hire me as a Director or DP to bring cinematic vision to screen.

PRODUCTION TEAMS

Collaborate with me on branded content campaigns that stand out.

ENTREPENEURS & BRANDS

Craft cinematic brand stories, lifestyle visuals & product films.
You know the work. You know the vision. Now, let’s bring your story to life with purpose and precision. Whether it’s a cinematic brand film, a narrative project, or a high-impact commercial, I’m ready to collaborate and craft something that truly connects.
START YOUR PROJECT

Tell me about your project

I’m here to help. Let’s start a conversation and explore how we can work together to create something extraordinary.