Your Brand Story. Your Campaign. One Package.

Hi, I’m Itzel Fernandez, a Creative Director and Cinematographer based in Atlanta.

I help salons, spas, and wellness brands tell their story with cinematic content that inspires, connects, and drives bookings.

👇 Watch the video to learn how the Brand Story Package can elevate your business.

What's Included

Your Campaign Toolkit Includes:

✔️ Signature Brand Story Video (2–3 min)
✔️ 2 Short Reels / Social Edits (under 1 min each)
✔️ 10–12 Lifestyle & Product Images
✔️ 2 Testimonial Videos (real clients sharing their experience)
✔️ Creative Direction, Production, and Editing

 

This isn’t just content — it’s a campaign in a box, designed to launch your brand story with impact.

Why Work With Me

I’m a Director & Cinematographer who’s worked with production companies, agencies, and brands on high-end campaigns. I built this package so entrepreneurs in beauty & wellness can access that same level of craft without agency markups. Expect agency-quality storytelling, adapted to your business scale.

Your Journey With Me (Timeline + Revision Flow)

💡 Step 1 — Plan
We’ll set your production date within 2 weeks and align on story + visuals.

🎥  Step 2 — Shoot
In just 4–6 hours, my crew captures your story, testimonials, reels, and imagery.

👌 Step 3 — Preview
You’ll get a gallery within 7 business days + a review call. One revision included.

🖥️ Step 4 — Deliver
Final polished assets are in your hands within 48 hours of approval.

📈 Step 5 — Amplify (Optional)
Boost your reach with an add-on ad campaign tailored to your brand.

Case Study: Hazel Elaine Grooming

Your Brand Story, Captured & Shared

Hazel Elaine Grooming came to me with a challenge: how to stand out in a crowded market and show clients that grooming is more than a service — it’s self-care.

The Solution

We built a cinematic brand story package that highlighted:

  • Trust & Credibility: Authentic testimonials from real clients, showing the transformation and experience.

  • Connection: A personal interview with Brittany (the founder), giving her brand a face and voice.

  • Consistency: A library of videos and images that could be used across social, ads, and promotions — creating a unified look and feel.

The Results

  • 3 new client leads generated with just a boosted post.

  • Higher engagement on Instagram posts compared to past content.

  • A ready-to-use content library Brittany can keep leveraging for months.

✨ Hazel Elaine’s story proves how cinematic storytelling can turn a small grooming studio into a brand that attracts and converts.

Imagine what your brand story could do for your business.

Limited offer this month: $1,999 (valued at $3,000+)
Flexible payment option available: 50% now, 50% on delivery

"Itzel brings a rare mix of creative vision and technical precision. On our branded campaign, she guided the shoot from concept to execution with ease. Her ability to tell a story visually made the campaign feel polished, emotional, and effective. We’ll definitely collaborate again."
"Working with Itzel was transformative for my business. She didn’t just make a video—she captured the heart of my brand. The final film and photos gave me content I use across my website, Instagram, and even ads. My clients tell me all the time that the video is what made them reach out."

FAQs

How long does the process take?

Production is scheduled within 2 weeks of onboarding. Drafts are delivered in 7 business days, we’ll review them together on a gallery call, and final assets are ready within 48 hours of approval.

I’ll guide you through everything — from wardrobe and locations to bringing in a client for a testimonial. You’ll get a simple checklist before shoot day.

Yes. My process is designed to feel natural. Whether it’s you, your team, or your clients, I’ll direct so that everyone looks confident and authentic.

Anywhere you need visibility: your website, Instagram, Facebook, email campaigns, or even paid ads. All assets are delivered in ready-to-use formats.

That’s where Amplify Your Reach comes in. As an optional add-on, we can run a targeted ad campaign to stretch your content’s impact and drive bookings.

Ready to Launch Your Brand Story?

Amplify Your Story

Want to get your story seen outside of your network? After your content is delivered, you’ll have the option to add on a targeted ad campaign. We’ll help you stretch your content’s reach and convert.