Gluggler — Itzel Fernandez
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Brand & Commercial

Gluggler

The First Digital Liquor Store

Gluggler is the first entirely digital liquor store, offering a seamless way to shop for beer, wine, liquor, tobacco, and CBD products in a fully virtual space. I served as Creative Director, DP, and editor across a range of deliverables — cinematic product videos, influencer collaborations, social media content, app how-to videos, and motion graphics.

Every piece was tailored for multiple platforms, optimized for vertical and horizontal formats to maximize impact across social media, digital ads, and in-app promotions. The goal was always the same: make a liquor delivery app feel cinematic.

Shot in the Gluggler warehouse, each product video was built to feel premium. Deleon Tequila, Bulleit Whiskey, Crown Royal Apple — every bottle got the treatment. Cinematic lighting, tight compositions, and sound design that made a liquor bottle feel like a film character.

Bulleit Whiskey
Crown Royal Apple
Bulleit Whiskey · Crown Royal Apple

Gluggler teamed up with Chef India (Sauce Queen) and celebrity chef Joe for a holiday dinner party campaign, plus Whiskey & Rosemary, a bartender duo known for their creative cocktails. Each collab blended entertainment and brand storytelling, designed for maximum engagement across social media.

I animated the Gluggler logo for a bold motion reveal, complete with sound design, and gave their tagline "Get Liquor Quicker" an extra punch with dynamic motion and effects. Every how-to video was shot in the warehouse, blending cinematic visuals with clean motion graphics for easy-to-follow, high-energy content.

Deliverables
Cinematic Product Videos
Influencer Collab Content
App How-To Videos
Motion Graphics & Sound Design
Social Media Content
My Role
Itzel Fernandez Creative Director / DP / Editor

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